Working as a creative copywriter, I have collaborated with clients and creative teams to produce engaging and award-winning video scripts. Notably, I have produced emotionally engaging content for pharmaceuticals company, Dechra, which needed to educate its audience about diseases that affect dogs. My script accompanied a 'pet detective'-themed video series, which followed the exploits of Inspector Lead who needed to crack the 'cushings case'. Cushings is disease which affects dogs, but its signs are hart to spot. My script had to be engaging, humorous, and make dog owners take the action of ensuring their dog has its symptoms investigated.

I have also created scripts for global ingredients provider, Ingredion. The company's 'Taste Sweet Liberation' campaign needed to educate consumers about the natural origin of stevia, while informing customers that stevia is no longer the bitter-tasting ingredient it is perceived to be.

Examples of my scripts / videos can be found below.